CX AND SXO SERVICES

HELPING PEOPLE FIND YOUR WEBSITE AND CONVERT ONCE THEY GET THERE.

Getting people to your site is only half the job. The next step is to make sure they understand what you offer and what to do next. Mapping your consumer journey helps you better understand your consumers and their pain points. We refine the customer experience by removing barriers that prevent users from converting.

WHY DOES CX AND SXO MATTER?

Search engines are paying more attention to how people behave on websites. If users click through and immediately leave, struggle to navigate, or don’t engage, it signals that the experience isn’t working.

Improving CX (customer experience) and SXO (search experience optimisation) helps align your website with how people actually think, move, and make decisions, which supports both visibility and conversions over time.

WHO IS SXO FOR?

This service is ideal for medium-sized businesses that already have traffic but feel their website isn’t pulling its weight.

If people visit your site but don’t enquire, buy, or take action as often as you’d expect, CX and SXO help identify what’s getting in the way and how to fix it without rebuilding everything from scratch.

WHAT WE DO FOR YOU.

We look at your website from the perspective of both users and search engines, identifying friction points that cause people to drop off. The goal is to make your site easier to understand, navigate, and trust.

AUDITING USER BEHAVIOUR.

We analyse how people currently interact with your website, including where they land, where they hesitate and where they leave. This gives us a clear picture of what’s working and what’s quietly costing you opportunities.

IDENTIFYING EXPERIENCE GAPS.

We review layout, content structure, messaging, and navigation to pinpoint moments of confusion or friction. Small issues here can have a big impact on how users perceive your brand.

OPTIMISING KEY JOURNEYS.

We refine the most important paths through your website, such as service pages and contact flows, so users naturally understand what to do next without needing to think about it.

MEASURING AND REFINING

We track engagement and behaviour changes over time, adjusting improvements based on how real users respond rather than assumptions.

HOW CAN SXO BENEFIT YOU?

CLEARER USER JOURNEYS

Visitors understand who you are, what you offer and what to do next, without confusion or overload.

BETTER QUALITY ENQUIRIES

When the experience feels right, the people who convert are more aligned with your business and more likely to follow through.

STRONGER LONG-TERM PERFORMANCE

CX and SXO improvements support SEO, paid media, and content efforts by making your website work harder across every channel.

OUR CLIENTS.

OLIVER MURDOCK

CONTEMPORARY ART

Ollie Smith - Vertex Garden Rooms

"Grid Digital Marketing has been an invaluable asset in building our business. We have seen a huge rise in organic search engine enquiries, reaching much further afield than the areas we were targeting before. She lays out a clear, detailed implementation strategy and optimises the website to drive more high-quality leads through our online form submission page. She has extensive knowledge and insight into what competitors are doing in the same area, using specialist tools and software. Based on this information, she rolls out a strategy for how best to lay out certain pages. Couldn't recommend highly enough."

FAQs

WHAT IS CX AND SXO IN SIMPLE TERMS?

CX (Customer Experience) focuses on how people use and experience your website. SXO connects that experience with search visibility, ensuring users and search engines see your site as valuable and relevant.

DOES THIS REPLACE SEO?

No. It supports it. CX and SXO improve what happens once people arrive on your site, making your existing SEO efforts more effective.

DO I NEED A FULL WEBSITE REDESIGN?

Not usually. Many improvements come from adjusting structure, messaging, and flow rather than rebuilding your site entirely.