IS GEO NESSECARY FOR SEARCH?
WE'LL HELP YOU UNDERSTAND GEO AND THE IMPACT IT HAS ON YOUR BUSINESS.
There is no doubt that AI is changing the way people search, but is this necessarily a good thing? Grid Digital Marketing takes a critical approach due to its environmental and social impact on the world. We also understand that it is changing how people find your brand, so we help you navigate the minefield.
DOES GEO MATTER?
There is evidence to suggest that good SEO is Good GEO. After all, why would Google be suing SERP AI for selling Google search data to ChatGPT to train its LLMs (large language models) if that wasn't the case? However, there are some differences; for example, results from LLMs often have a higher conversion rate when your company is cited.
DO YOU NEED GEO?
This answer is complex. The truth is, the industry doesn't have any tried-and-tested ways of getting an LLM to cite your company. These algorithms are black boxes, and results aren't guaranteed; in fact, they are programmed to give unique answers every time. All we can do is keep presenting helpful information in a creative way that appeals to consumers. We will always maintain that aligning with your community will ultimately bring you high-quality consumers, no matter how they find you.
OUR APPROACH TO GEO.
We aim to guide you through the AI age of search, helping you understand what's hype and what's here to stay.
CRITCAL APPOACH
Grid Digital Marketing takes a critical approach to AI in general. We understand that technology needs to be stewarded responsibly. The environmental impact LLMs have is enough on its own to be sceptical of their place in the world.
HUMAN LED CREATIVE
There is also no evidence that consumers respond well to AI-generated content. We have terms such as 'AI slop' circulating media causing negative backlash on brands. We use a human-first approach in our creative as to not harm any brand perception.
IMPROVING TRUST AND AUTHORITY
Consumers have shown distrust of AI-generated content; after all, it's hard to know whether what we see in some images is true. We ensure your content signals credibility through accuracy, consistency, and alignment with your wider brand presence.
EDUCATION AND GUIDANCE
We help guide you through the facts and fiction of LLM's and search. We adopt an educational approach that ensures you choose the right technologies for your business, rather than feeling obligated to do what everyone else is doing.
HOW CAN WE HELP YOU?
PROTECTED VISIBILITY
We can help you maintain your brand's visibility by continuing to provide you with an excellent digital marketing strategy tailored to your business. We aim to future-proof your brand by providing you with the whole picture.
STRONGER BRAND AUTHORITY
As mentioned, we take a human-first approach. Clear, well-structured content increases the likelihood that your site will be referenced and trusted. We also practice what we preach, as the creative on our website is done by Incinerate Designs.
UP TO DATE INFORMATION AND NEWS
We aim to provide you with up to date information which will impact your business. We find the latest news stories in search, and help guide you through updates and changes.
OUR CLIENTS.
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FAQs
WHAT DOES GEO ACTUALLY MEAN?
GEO focuses on optimising content so it can be understood and surfaced by AI-driven search systems, not just traditional rankings. However, there is some debate about how to do this, as LLMs have very sophisticated algorithms.
IS GEO DIFFERENT FROM SEO?
In some aspects, yes. However, it's best to see GEO as an extension of SEO. SEO focuses on ranking on search engines, whereas GEO is about citations in LLM's.
WHAT IS THE AI BUBBLE? HAS IT BURST?
The AI bubble is an economic situation in which spending and investment expand beyond AI's capacity to generate profits. Some people speculate that the AI bubble has already burst, as investments of trillions of dollars are returning billions in profits.
IF THE AI BUBBLE BURSTS, WHAT HAPPENS TO MY SEARCH STRATEGY?
If the AI bubble bursts, great and discoverable content on your website would still remain. Tech companies might scale back the use of features such as AI overviews, but that would only change how you are discovered. We are committed to future proofing your website by connecting you with communities.
